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We Are 1520 - Millennial Marketing, Concepts & Events | Vegetarian Food Solutions


1520 Consulting: Millennial Marketing, Concepts & Events | 1520 Veggilicious: Vegetarian Food Solutions

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We Are 1520 - Millennial Marketing, Concepts & Events | Vegetarian Food Solutions


1520 Consulting: Millennial Marketing, Concepts & Events | 1520 Veggilicious: Vegetarian Food Solutions

We Are 1520

We are 1520 (that is fifteen twenty), a young start-up company based in Apeldoorn, the Netherlands.

1520 is all about millennial culture. We started it to combine all of our our passions - marketing and concept development, event management and hospitality -  into one company and to apply our unique viewpoints and talents to them. In practice that means we operate under two banners: '1520 Consulting' focuses on marketing, events, concepts and strategies while '1520 Veggilicious' offers a specialized service that advises restaurants on the adoption and integration of vegetarian and vegan options into their existing offer.

All of our activities are tied together by the way we think, talk and work. We have been shaped by our international backgrounds (one Swiss, one German, both a little Dutch), our diverse education, our families and friends, their businesses and by urban youth culture. Consequently, ‘1520’ is derived from ‘1520 Sedgwick Avenue’, an apartment building in the Bronx, New York City, that is known as the birthplace of Hip Hop.

You could say we are quintessential millennials, if millennials would ever admit to being that. In any case, we have found that our way of doing things often speaks to other millennials, as well as to people of other generations that live their lives with open minds (we see you).

Therefore, if you are tired of washed up events and outdated hospitality concepts, you might be looking for what we have to offer. On the other hand, if you are a company that is looking to attract millennial consumers or employers, or a restaurant that is looking to expand its vegetarian offer - well, we can help you with that, too. Just scroll down and you might find what you're looking for.

We are happy to answer your questions, so feel free to contact us!

Team 1520 in action.

A post shared by 1520 (@weare1520) on

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1520 Consulting: 1520 Consulting: Millennial Marketing, Concepts & Events


"Promise me you gon' stack, promise me you gon' ball." ~ Andre 3000

1520 Consulting: 1520 Consulting: Millennial Marketing, Concepts & Events


"Promise me you gon' stack, promise me you gon' ball." ~ Andre 3000

1520 Consulting

What We Do

1520 Consulting involves concept development, marketing, the development of strategies and finding of solutions for individual problems and event management. While our event management activities are aimed at individuals, private and public organisations, and even municipalities, our other consulting activities are primarily aimed at businesses or individuals looking to start one.

Millennials

The focus on millennial consumers lies at the core of 1520. We use the term “millennials” in a psychographic sense, meaning that we focus on a state of mind rather than an age group. Although the majority of what we call millennials were born in the 80’s and 90’s, the mindset that defines them has spread far beyond that particular generation. Millennials are also the most important tastemakers, which makes them a gateway target group.

We help you and your company understand, reach and retain millennials, as customers and as employees.

Millennials can not be reached with homogeneous, inauthentic messaging or by using style cues. To reach them, you have to know their language and understand their mindset. Authenticity, aspiration and a sense for perpetual cool lie at the heart of the millennial mindset and are therefore the foundation on which a company must build. This means that the frantic modernization of a company is usually not necessary and often counterproductive. Individual companies need individual solutions.

We help you find the right touch points and show you how to utilize them in order to make your company more attractive to millennials.

Concept Development

We develop complete or partial concepts, primarily for companies and project developers in the hospitality industry and related industries. This takes many forms and may include tasks such as helping you plan your offer and positioning, finding your style or coming up with a business concept from scratch. We like to partner with others - graphic designers, architects, photographers, etc. -  to cover our bases and achieve the best possible results.

Events

We plan events for individuals, private and public organisations, and even municipalities. As consultants and coordinators, we help you to put together great events that are worth repeating.

Whether you are planning a staff party, a summer festival, a birthday, a christmas party or a wedding, and whether it is a big or very small event, we assist you with finding a style, selecting suppliers and entertainment, and putting together the marketing. Our goal is to put together an event uniquely suited to what you want - whether you want an all out fairy tale ball, an intimate garden party, a vintage fair, a goth fest, a masquerade ball, a LAN party, or something in between, or something totally different - you get the picture.

We work independently or together with your existing event committee or department.

Small event budget? Don't worry, we can make it work.

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1520 Veggilicious: Vegetarian Food Solutions


"My household smell like soul food, bruh, curried falafel, barbecued tofu." ~ Dead Prez

1520 Veggilicious: Vegetarian Food Solutions


"My household smell like soul food, bruh, curried falafel, barbecued tofu." ~ Dead Prez

1520 Veggilicious

What We Do

With 1520 Veggilicious, we advise restaurants on the adoption and integration of vegetarian (and vegan) options into their existing offer.

We help you to create vegetarian dishes that fit your concept and menu (that means no hassle and no extra costs), and provide you with useful tips that enable you to develop veggie options by yourself in the future.

Why vegetarian?

The number of vegetarians is higher than you think - NL: 800.000 (4,7%), DE: 7.800.000 (10%), UK: 7.741.320 (12%) - and growing. Because vegetarians are a growing target group themselves, there is an increasing chance that groups of potential customers, such as families and friends, have vegetarian members that influence the demand of those groups. Not offering attractive vegetarian options at your restaurant therefore is becoming an exclusion criterion for more and more customers.

How does it work?

We evaluate your existing menu and processes (sometimes in an on-site visit if not too far away) and based on that provide you with recipes and guidelines for your own vegetarian offer.

If you change your menu regularly and don’t want to wrack your brain over those veggies, we are also happy to help you with seasonal adaptations in the future, for reduced prices. Depending on the situation and your wishes, we can often help and improve a menu with just a few tips and tweaks.