For Us, By Us: FOMO

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For Us, By Us: FOMO

I’ve decided to occasionally write blog posts about issues and topics that are relevant to many people of my generation. I’ll address these issues and topics from my perspective and, if we’re lucky, my experience can help others in dealing with these issues. For us, by us. This time it's about the fear of missing out, or FOMO.

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Be Like Biebs

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Be Like Biebs

Somewhere in the middle of 2015 something weird happened: Justin Bieber became cool. How did this happen and why does it even matter in a marketing context? Let me explain.

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Podcast Recommendations Vol. 2

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Podcast Recommendations Vol. 2

In 'Podcast Recommendations Vol. 1' I've explained what podcasts are and recommended some Hip Hop and music podcasts. This time I recommend podcasts about video games and pop culture as well as podcasts focused on interviewing a wide range of people.

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Podcast Recommendations, Vol. 1

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Podcast Recommendations, Vol. 1

Last year podcasts finally hit the mainstream with ‘Serial’, a spinoff of the traditional radio show ‘This American Life’ (which is also available as a podcast). They are a great way to stay up­ to date on many different things, especially if you have a lot of time that you can spend with headphones in your ears. I therefore decided to share some podcasts that I like a lot and that can be a valuable source of knowledge for anyone, especially on the field of pop ­culture.

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Straight Outta Compton's "Surprise Success"

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Straight Outta Compton's "Surprise Success"

Straight Outta Compton entered the box office chart at #1 on its opening weekend, with $56.1 million on 2,757 screens. Not only did it therefore already, on its first weekend, make twice the amount that it cost to make the movie, but it also nearly doubled “expert expectations”. It went on to stay at #1 for several weeks. What I want to talk about here are these "expert expectations"

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