Reebok's new campaign is checking all the right boxes.
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I've decided to write this blog post to let the world know about the changes 1520 has been undergoing during the last few days - Q&A style.
Let's have a short look at what the results of the 2016 presidential electionmean for marketing.
Given our jobs and our educations, we have read a lot of non-fiction books over years. The following three books are the ones that helped us, as entrepreneurs and citizens, the most at understanding the world around us, so we figured we might as well share them. All three of them are well written and easy to read, so don't worry about them being too dry. We're not going to summarize them for you because we want to encourage you to read (or listen to) them, but we will share some quotes from or about the books.
Somewhere in the middle of 2015 something weird happened: Justin Bieber became cool. I'm not saying he wasn't a cool person before, because I don't know him, but I feel like it is safe to say that he as an artist definitely wasn't perceived as cool before. So what happened? Let me explain.
Straight Outta Compton entered the box office chart at #1 on it's opening weekend, with $56.1 million on 2,757 screens. Not only did it therefore already, on it's first weekend, make twice the amount that it cost to make the movie, but it also nearly doubled “expert expectations”. It went on to stay at #1 for several weeks. What I want to talk about here are these "expert expectations"