Introducing Gen Z Marketing.
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Consulting
We're currently witnessing a new wave of bankruptcies among established Dutch main street retail chains. Every time I read an article about about the death of one of these, I hear a familiar phrase in the back of my mind: fake news.
Somewhere in the middle of 2015 something weird happened: Justin Bieber became cool. How did this happen and why does it even matter in a marketing context? Let me explain.