Why Reebok's ‘Always Classic’ campaign is checking all the right boxes.
Viewing entries tagged
Marketing
I've decided to write this blog post to let the world know about the changes 1520 has been undergoing during the last few days - Q&A style.
Let's have a short look at what the results of the 2016 presidential electionmean for marketing.
"You with a book propped on your knees, a breeze seen in your coffee steam"
Somewhere in the middle of 2015 something weird happened: Justin Bieber became cool. How did this happen and why does it even matter in a marketing context? Let me explain.
Straight Outta Compton entered the box office chart at #1 on its opening weekend, with $56.1 million on 2,757 screens. Not only did it therefore already, on its first weekend, make twice the amount that it cost to make the movie, but it also nearly doubled “expert expectations”. It went on to stay at #1 for several weeks. What I want to talk about here are these "expert expectations"