Introducing Gen Z Marketing.
Viewing entries tagged
Millennials
Why you should read Zak Dychtwald’s Young China.
Why Reebok's ‘Always Classic’ campaign is checking all the right boxes.
We're currently witnessing a new wave of bankruptcies among established Dutch main street retail chains. Every time I read an article about about the death of one of these, I hear a familiar phrase in the back of my mind: fake news.
Like most of you, I need coffee to function. However, I at some point realized that I tend to drink way too much of the stuff, without actually appreciating or really even enjoying it anymore.
As most of you know, Britain has voted to leave the European Union. Out of all the bad things associated with the result of this referendum, this fact is one of the worst: only age groups above 50 predominantly voted to leave the EU.
I’ve decided to occasionally write blog posts about issues and topics that are relevant to many people of my generation. I’ll address these issues and topics from my perspective and, if we’re lucky, my experience can help others in dealing with these issues. For us, by us. This time it's about the fear of missing out, or FOMO.
Somewhere in the middle of 2015 something weird happened: Justin Bieber became cool. How did this happen and why does it even matter in a marketing context? Let me explain.
Straight Outta Compton entered the box office chart at #1 on its opening weekend, with $56.1 million on 2,757 screens. Not only did it therefore already, on its first weekend, make twice the amount that it cost to make the movie, but it also nearly doubled “expert expectations”. It went on to stay at #1 for several weeks. What I want to talk about here are these "expert expectations"