What We Do
1520 Consulting involves concept development, marketing, the development of strategies and finding of solutions for individual problems. Our consulting activities are mainly aimed at small to medium sized businesses. We primarily specialize in:
Helping companies understand, reach and retain millennial consumers
Helping companies with their activities in and between the Netherlands, Germany, Switzerland and Austria
The focus on millennial consumers lies at the core of 1520. We use the term “millennials” in a psychographic sense, meaning that we focus on a state of mind rather than an age group. Although the majority of what we call millennials were born in the 80’s and 90’s, the mindset that defines them has spread far beyond that particular generation. Millennials are also the most important tastemakers, which makes them a gateway target group.
We help you and your company understand, reach and retain millennials, as customers and as employees.
Millennials can not be reached with homogeneous, inauthentic messaging or by using style cues. To reach them, you have to know their language and understand their mindset. Authenticity, aspiration and a sense for perpetual cool lie at the heart of the millennial mindset and are therefore the foundation on which a company must build. This means that the frantic modernization of a company is usually not necessary and often counterproductive. Individual companies need individual solutions.
We help you find the right touch points and show you how to utilize them in order to make your company more attractive to millennials.
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Based on our backgrounds, we are uniquely suited to help companies with their activities in and between the Netherlands, Germany, Switzerland and Austria. We can help you with solving individual problems that your company may encounter in this context, ranging from marketing, distribution and expansion to cultural questions.
We develop complete or partial concepts, primarily for companies and project developers in the hospitality industry and related industries. This takes many forms and may include tasks such as helping you plan your offer and positioning, finding your style or coming up with a business concept from scratch. If desired, we partner with graphic design companies to develop complete visual identities to round off the concepts.