What We Do

1520 Consulting involves Millennial and Gen Z marketing as well as concept and strategy development development. Our consulting activities are primarily aimed at businesses or individuals looking to start one.

Millennials & gen Z

The focus on millennial and Gen Z consumers lies at the core of 1520. We use the term “millennials” in a psychographic sense, meaning that we focus on a state of mind rather than an age group. Although the majority of what we call millennials were born in the 80’s and 90’s, the mindset that defines them has spread far beyond that particular generation. Millennials are also the most important tastemakers, which makes them a gateway target group. Gen Z is the generation following millennials and, although similar to millennials in many ways, has its own unique qualities and needs. 

We help you and your company understand, reach and retain millennials and members of Gen Z, as customers and as employees.

They can not be reached with homogeneous, inauthentic messaging or by using style cues. To reach them, you have to know their language and understand their mindset. Authenticity, aspiration and a sense for perpetual cool lie at the heart of their mindsets and are therefore the foundation on which a company must build. This means that the frantic modernization of a company is usually not necessary and often counterproductive. Individual companies need individual solutions.

We help you find the right touch points and show you how to utilize them in order to make your company more attractive to millennials and members of Gen Z.

Concept & Strategy Development

We develop complete or partial concepts, primarily for companies and project developers in the hospitality industry and related industries. This takes many forms and may include tasks such as helping you plan your offer and positioning, finding your style or coming up with a business concept from scratch. We like to partner with others - graphic designers, architects, photographers, etc. -  to cover our bases and achieve the best possible results.

We can also help you formulate strategies to tackle a variety of business related problems. Contact us and we’ll tell you what we can do for you.