Gen Z is the largest generation globally, representing significant and growing spending power. Crucially, for hospitality, Gen Z has higher expectations. Maike explores what that means for restaurants.
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Gen Z
Now that Carmelo Anthony has retired, we’ve decided to take a look at the profound influence he had on a generation of people (including us) and the valuable marketing lessons that can be gleaned from his journey, especially in the context of marketing to Millennials and Gen Z.
Check out this poignant commentary on Gen Z’s alleged lack of resilience and willingness to “work hard”.