It can be easy to criticise McDonald's, but in many ways, The Golden Arches is also showing the industry how to improve.
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Hospitality
The meat-free market is growing at an unprecedented pace, but restaurants need to offer more attractive vegetarian dishes that fit existing menus.
Marius Zürcher explores how to improve two elements that combine to enhance a restaurant's atmosphere.
The podcast version of Marius’ FCSI webinar on future trends in the hospitality industry is available now.