One of the projects we’re currently working on is ‘xx, Lotte’, an upcoming contemporary classical album by Christian Chamoun & Elea Bekkers.
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Marketing
Now that Carmelo Anthony has retired, we’ve decided to take a look at the profound influence he had on a generation of people (including us) and the valuable marketing lessons that can be gleaned from his journey, especially in the context of marketing to Millennials and Gen Z.
We explore the benefits and potential pitfalls of customer profiling for businesses, with a focus on the hospitality industry.