Gen Z is the largest generation globally, representing significant and growing spending power. Crucially, for hospitality, Gen Z has higher expectations. Maike explores what that means for restaurants.
Now that Carmelo Anthony has retired, we’ve decided to take a look at the profound influence he had on a generation of people (including us) and the valuable marketing lessons that can be gleaned from his journey, especially in the context of marketing to Millennials and Gen Z.
This month, read why we recommend the podcast ‘K-Pop Dreaming’, the video game ‘The Legend Of Zelda: Tears Of The Kingdom’ and the album ‘To See A Sunset’ by Kota The Friend.
This month, read why recommend the the book ‘Free: Growing Up At The End of History’ by Lea Ypi, Monaleo’s song ‘Ridgemont Baby’ and Trina’s Tiny Desk Concert.
Maike Nuyken’s article, co-written by Doron Zilbershtein and Abdul Rauf, has been published in the journal Research in Hospitality Management.
We explore the benefits and potential pitfalls of customer profiling for businesses, with a focus on the hospitality industry.
In 1998, Nike launched the "What If We Treated All Athletes Like Skateboarders" marketing campaign in support of their first line of skateboarding shoes.
This month, we recommend the Netflix documentary ‘Stay On Board: The Leo Baker Story’, Lucy Tan's novel ‘What We Were Promised’, and Ruston Kelly's new album ‘The Weakness’.
Marius gets some AI-assistance from ChatGPT this month as he ponders how restaurants can make use of artificial intelligence.
This month, we recommend a ska-punk classic, a podcast and one of the best sitcoms of all time.
Building a strong employer brand involves more than just flashy ads or social media posts.
Marius wrote about migration, demographic changes, exchange rates and nostalgia, and how they will affect food in Europe.
This month, we recommend a memoir, a legendary discography and one of the illest events of the year.
You know the drill.
Recognizing trends, even if they turn out to be less robust than initially anticipated, can have tangible benefits for businesses in the hospitality industry.
In this month’s Record Report, read about why we recommend Netflix’s Warrior Nun and Hua Hsu’s memoir Stay True.
In the hospitality industry, mentors can serve as a source of knowledge, provide us with growth opportunities, give us feedback, hold us accountable and help to expand networks.
In this month’s Record Report, read about why we recommend Dark Winds, Zach Bryan’s American Heartbreak and Gabrielle Zevin’s Tomorrow, And Tomorrow, And Tomorrow.
Check out this poignant commentary on Gen Z’s alleged lack of resilience and willingness to “work hard”.
Hospitality businesses must ensure the working environment and the workplace climate are up to scratch as they both reinforce each other, while ignoring either aspect can have a deleterious impact.