This month, we recommend the new JYOCHO EP, the Netflix series Neon and another classic album from 2004.
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Millennial State Of Mind
This month, we recommend the new Green Day album Saviors, the TV series Locke & Key and a classic album from 2004.
On Saturday 9 November Marius was be a guest on our local radio station, RTV Apeldoorn, to talk about Hip Hop’s 50th birthday. He had a great chat with host and fellow Hip Hop head Marsha Regensburg.
Now that Carmelo Anthony has retired, we’ve decided to take a look at the profound influence he had on a generation of people (including us) and the valuable marketing lessons that can be gleaned from his journey, especially in the context of marketing to Millennials and Gen Z.
In 1998, Nike launched the "What If We Treated All Athletes Like Skateboarders" marketing campaign in support of their first line of skateboarding shoes.
In this new series, we dissect classic ads that inspire us to this day. You can also follow this series via Instagram and TikTok, where you can find us under @WeAre1520.
In this new series, we dissect classic ads that inspire us to this day. You can also follow this series via our Instagram account, @WeAre150.
This is the fourth edition of 1520’s Record Report, our new series of monthly articles in which we recommend things we’re currently into.
No generation spends more money on vacations than Millennials. Marius explores that demographic’s appetite for artificial intelligence (AI) in hotel service encounters.
It can be easy to criticise McDonald's, but in many ways, The Golden Arches is also showing the industry how to improve.
Is a curated playlist the secret to a harmonious customer experience and a high-volume of sales? Authenticity is key, argues Marius.
I wrote a piece for Foodservice Consultants Society International.
Why you should read Zak Dychtwald’s Young China.
Why Reebok's ‘Always Classic’ campaign is checking all the right boxes.
We're currently witnessing a new wave of bankruptcies among established Dutch main street retail chains. Every time I read an article about about the death of one of these, I hear a familiar phrase in the back of my mind: fake news.
"You with a book propped on your knees, a breeze seen in your coffee steam"
Somewhere in the middle of 2015 something weird happened: Justin Bieber became cool. How did this happen and why does it even matter in a marketing context? Let me explain.
Straight Outta Compton entered the box office chart at #1 on its opening weekend, with $56.1 million on 2,757 screens. Not only did it therefore already, on its first weekend, make twice the amount that it cost to make the movie, but it also nearly doubled “expert expectations”. It went on to stay at #1 for several weeks. What I want to talk about here are these "expert expectations"