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Millennial State Of Mind

Young Consumers Will Safe Retail, Not Kill It

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Young Consumers Will Safe Retail, Not Kill It

We're currently witnessing a new wave of bankruptcies among established Dutch main street retail chains. Every time I read an article about about the death of one of these, I hear a familiar phrase in the back of my mind: fake news.

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Be Like Biebs

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Be Like Biebs

Somewhere in the middle of 2015 something weird happened: Justin Bieber became cool. How did this happen and why does it even matter in a marketing context? Let me explain.

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Straight Outta Compton's "Surprise Success"

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Straight Outta Compton's "Surprise Success"

Straight Outta Compton entered the box office chart at #1 on its opening weekend, with $56.1 million on 2,757 screens. Not only did it therefore already, on its first weekend, make twice the amount that it cost to make the movie, but it also nearly doubled “expert expectations”. It went on to stay at #1 for several weeks. What I want to talk about here are these "expert expectations"

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