I wrote a piece for Foodservice Consultants Society International.
Viewing entries in
Millennial State Of Mind
Why you should read Zak Dychtwald’s Young China.
Why Reebok's ‘Always Classic’ campaign is checking all the right boxes.
We're currently witnessing a new wave of bankruptcies among established Dutch main street retail chains. Every time I read an article about about the death of one of these, I hear a familiar phrase in the back of my mind: fake news.
"You with a book propped on your knees, a breeze seen in your coffee steam"
Somewhere in the middle of 2015 something weird happened: Justin Bieber became cool. How did this happen and why does it even matter in a marketing context? Let me explain.
Straight Outta Compton entered the box office chart at #1 on its opening weekend, with $56.1 million on 2,757 screens. Not only did it therefore already, on its first weekend, make twice the amount that it cost to make the movie, but it also nearly doubled “expert expectations”. It went on to stay at #1 for several weeks. What I want to talk about here are these "expert expectations"