China, the second largest economy in the world, is still an unknown factor to many, including a lot of business people. That is clearly a problem, given that there are not only 400 million Chinese millennials (our domain, as you know), but also roughly 300 million English speakers. It's therefore time to fix it. A good place to start is Young China: How the Restless Generation Will Change Their Country and the World by Zak Dychtwald, a 2018 book about China's millennials and about how they see their country and the world.
After finding out about Zak Dychtwald's Young China, I knew I had to read it. I always expect books like this to be informative but dry, so I was positively surprised by the fact that Young China is not only very informative and insightful, but also very well written and frequently very touching. The author struck a great balance between (often dazzling) facts and personal stories. I highly recommend it to both professionals as well as casual readers with an interest in China and/or youth culture in general.
Marius | 1520
P.S. A note for those of you in the hospitality industry: pay special attention to the chapter about tourism. China is already the largest outbound tourism market in the world, yet European hotels and restaurants still regularly misunderstand and, frankly, mistreat Chinese guests. This must change. We can help.